Lana Del Rey is known for using themes inspired from imagery and looks from the past, for example, home-footage type videos and "old film" filters and effect added to said videos which has made her known for her retro aesthetic. To link with this image, she has taken to likening her music style toward the old-style baroque-pop from the '60's and '70's.
The shots used in the video show that, even though the recorded footage shows she is having a fun time out with other people, when it cuts back to her being alone, she looks as though she is bored with her 'lover'. the colours used in the video are also quite bland and dull which also suggests how she feels about her life or the person she is with.
2) Panic! At the disco- "I Write Sins Not Tragedies"
Panic! At The Disco, then, had a very "steam-punkie" image which is shown through their use of old-style carnival themes and top-hats. This song takes place in a church wedding where the guests' faces are painted with their eyes closed, which suggests that no one can see what's going on, which links with the lyrics as they are singing about how the groom's bride is currently cheating on the groom- "What a beautiful wedding! What a beautiful wedding!" says a bridesmaid to a waiter,
"And, yes, but what a shame, what a shame the poor groom's bride is a wh*re." The singer in this video sings about how they shouldn't gossip about the couple and that that is not the correct way of handling the situation- "I chime in with a "Haven't you people ever heard of closing the goodamn door?!" No, it's much better to face these kinds of things with a sense of poise and rationality." This video also represents Goodwin's conventions in the way that the lyrics match with the visuals, and there are also a lot of close up shots of the front man, Brendon Urie.
3) Lady Gaga- "Marry The Night"
Lady Gaga is known for her Music videos in the style of short films lasting for around 10-15 minutes. In this particular video, we see that the character played by Gaga is residing in a hospital, which, at the time was representing her upset over her last record label dropping her. It is not until 8 minutes in when the music and song begin. The song is set at night, outside, which reflects Goodwin's conventions of the visuals matching the song. Another convention used is close-up shots of the lead singer/ artist. These are used regularly throughout the video to help the viewers see her as an icon and can easily recognise her elsewhere.
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