Camera Shots:
This close up shot of Taylor Momsen is one of Goodwin's Conventions, as she is the lead vocalist and front woman. Shots like these are used to let the viewer be able to recognise the band members better, which means they will become better known and more popular.
With close up shots such as these, the artist would usually look directly at the camera breaking the fourth-wall rule, which is another common convention of music videos as the viewer will feel as though the artist is singing at them, making them more compelled to listen to the song.
Another shot commonly used in this video is a long shot of the whole band, which another one of Goodwin's conventions as, usually, the record label would require such shots, to help people recognise the whole band and see their image clearly.
Mise en Scene:
The aesthetic used by the band in this video is a little more gothic than their usual songs, however, they are a rock/post grunge band which means that dark imagery and gothic themes fit with their music and lyrics. In this video, we see Taylor wearing a long, black dress for most of the song which fits with the alternative rock image of the band and fits with the lyrics and music, which is another conventions of Goodwin.
Editing:
This video contains a lot of cut-aways from the band to scenes of Taylor doing other things, however these other things represent the lyrics in the song. For example, Taylor sings "I'm too numb to feel right now" and we see a scene of ther pricing her finger on a rose stem and not reacting, just as the lyrics suggest.
Other than that, the scenes don't really match the lyrics, which is one reason why I want to cover this song.
Sound:
During this song, the theme used is rather gothic which matches the bands image, however i do not thing that it matches this music or the lyrics very well.
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